J1 Beach turns golden hour into a celebration by the sea. From island-inspired poolside gatherings to Mediterranean aperitifs and global flavours, each venue brings its own distinct character. As the sun sets, signature cocktails, bold bites, and live performances create evenings that blend elegance with energy along the coastline. African Queen L’heure de L’Apéritif at… Read more »
Read more Aperitifs and Sunsets by the Sea at J1 BeachStep into a sun-soaked escape where clear waters meet contemporary seaside settings. From upbeat beach sessions and Sunday gatherings to calm afternoons stretched out on shaded loungers with sea views, J1 Beach brings together Dubai’s best pool and beach experiences, complete with exceptional beachfront dining. Pool Days & Beach Experience African Queen African… Read more »
Read more Endless Summers at J1 Beach, Dubai’s Ultimate Poolside EscapeFor Merex Investment, licensed dining districts are more than social hotspots. They are strategic levers that increase dwell time, diversify audiences, and unlock new revenue streams. In Dubai’s competitive leisure landscape, the ability to adapt, reposition, and curate experiences that resonate with evolving customer needs is what turns a good destination into a great one.… Read more »
Read more The Best Licensed Districts in Dubai: Pavilion at The Beach JBR and C2 at City Walk DubaiWhen City Walk first opened its doors in Dubai in 2013, it wasn’t just another retail centre, it was a design-inspired lifestyle destination in Dubai, offering an elegant pedestrian experience unlike anything else in the region. Inspired by European high streets like Oxford Street or the Champs-Élysées, it introduced a new model to the city:… Read more »
Read more The Evolution of City Walk: From Concept to Dubai’s Premier Lifestyle Destination25 June, 2025 ‐ Merex Investment is proud to announce that J1 Beach has been awarded the ‘Most Innovative F&B Concept’ at the prestigious Retail & Leisure International (RLI) Awards. Marking a significant milestone, the 20th edition of the Global RLI Awards took place on 25 June at The Londoner Hotel in London. Receiving this… Read more »
Read more J1 Beach awarded the ‘Most Innovative F&B Concept’ at the RLI AwardsDubai, UAE – April 2025: Dubai’s premier beachfront destination, J1 Beach by Merex Investment, now offers guests the opportunity to arrive by sea – introducing a new way to embrace the Riviera lifestyle in the heart of the city. In collaboration with D-Marin, the region’s leading marina network, visitors can now sail directly to one… Read more »
Read more J1 Beach partners with D-Marin to Launch Anchorage ExperienceApril 2025: With the country’s fastest growing sports franchise sweeping the globe one game at a time, the game day energy now extends beyond the court to City Walk. Located in the heart of Dubai and home to Coca-Cola Arena, City Walk has been named Dubai Basketball’s official supporting partner, enhancing the fan experience with… Read more »
Read more DUBAI BASKETBALL ANNOUNCES CITY WALK AS OFFICIAL SUPPORTING PARTNERThis Valentine’s Day, THE BEACH JBR sets the stage for romance with scenic beachfront settings, exceptional dining experiences, and exciting activities for couples and families alike. Whether you’re savouring a candlelit dinner, catching a movie under the stars at Roxy Cinemas, indulging in a pampering session at Fade & Shave or Sammy Green, or finding… Read more »
Read more Celebrate Love at THE BEACH JBR this Valentine’s DayDubai-UAE, 03 February 2025 – City Walk, Dubai’s premier lifestyle destination by Merex Investment, will celebrate the first anniversary of its licensed dining district, C2, with a captivating lineup of activities and exclusive offers at its restaurants from 6-9 February, showcasing the vibrancy and uniqueness of the city’s most sought-after casual dining hotspot. As… Read more »
Read more Raise a toast to C2: City Walk’s licensed dining district celebrates one year with spectacular events and offers this monthDubai-UAE, 06 December 2024: This festive season, THE BEACH JBR transforms into a vibrant destination filled with seasonal cheer, exciting activities, and unforgettable celebrations for all ages. From Santa’s magical visits to dazzling décor and spectacular New Year’s Eve fireworks, THE BEACH JBR offers something for everyone. From 7th to 25th December, Santa will… Read more »
Read more Magic, Lights and Celebrations at THE BEACH JBR This Holiday Season