The Best Licensed Districts in Dubai: Pavilion at The Beach JBR and C2 at City Walk Dubai

For Merex Investment, licensed dining districts are more than social hotspots. They are strategic levers that increase dwell time, diversify audiences, and unlock new revenue streams. In Dubai’s competitive leisure landscape, the ability to adapt, reposition, and curate experiences that resonate with evolving customer needs is what turns a good destination into a great one.… Read more »

Read more The Best Licensed Districts in Dubai: Pavilion at The Beach JBR and C2 at City Walk Dubai

The Evolution of City Walk: From Concept to Dubai’s Premier Lifestyle Destination

When City Walk first opened its doors in Dubai in 2013, it wasn’t just another retail centre, it was a design-inspired lifestyle destination in Dubai, offering an elegant pedestrian experience unlike anything else in the region. Inspired by European high streets like Oxford Street or the Champs-Élysées, it introduced a new model to the city:… Read more »

Read more The Evolution of City Walk: From Concept to Dubai’s Premier Lifestyle Destination

J1 Beach awarded the ‘Most Innovative F&B Concept’ at the RLI Awards

25 June, 2025 ‐ Merex Investment is proud to announce that J1 Beach has been awarded the ‘Most Innovative F&B Concept’ at the prestigious Retail & Leisure International (RLI) Awards. Marking a significant milestone, the 20th edition of the Global RLI Awards took place on 25 June at The Londoner Hotel in London. Receiving this… Read more »

Read more J1 Beach awarded the ‘Most Innovative F&B Concept’ at the RLI Awards

Enjoy weekend-long offers and celebrations as Pavilion at The Beach JBR Turns Three!

Dubai, UAE – 28 April 2025 – From May 2 to 4, Pavilion at The Beach JBR is celebrating three years of food, cocktails, and good vibes at one of Dubai’s favourite licensed beachfront dining destinations. Across the weekend, the Pavilion will be buzzing with colour, balloon installations, roaming performers, live music and surprise giveaways,… Read more »

Read more Enjoy weekend-long offers and celebrations as Pavilion at The Beach JBR Turns Three!

Raise a toast to C2: City Walk’s licensed dining district celebrates one year with spectacular events and offers this month

Dubai-UAE, 03 February 2025 – City Walk, Dubai’s premier lifestyle destination by Merex Investment, will celebrate the first anniversary of its licensed dining district, C2, with a captivating lineup of activities and exclusive offers at its restaurants from 6-9 February, showcasing the vibrancy and uniqueness of the city’s most sought-after casual dining hotspot.   As… Read more »

Read more Raise a toast to C2: City Walk’s licensed dining district celebrates one year with spectacular events and offers this month

Magic, Lights and Celebrations at The Beach JBR This Holiday Season

Dubai-UAE, 06 December 2024: This festive season, The Beach JBR transforms into a vibrant destination filled with seasonal cheer, exciting activities, and unforgettable celebrations for all ages. From Santa’s magical visits to dazzling décor and spectacular New Year’s Eve fireworks, The Beach JBR offers something for everyone.   From 7th to 25th December, Santa will… Read more »

Read more Magic, Lights and Celebrations at The Beach JBR This Holiday Season

City Walk Lights Up with Festive Cheer for DSF’s 30th Anniversary

City Walk is set to dazzle visitors with an unforgettable celebration of the 30th anniversary of the Dubai Shopping Festival (DSF) in collaboration with Dubai Festivals and Retail Establishment (DFRE). From December 6, 2024, to January 12, 2025, guests can immerse themselves in a series of extraordinary experiences, festive performances, and stunning decor throughout the… Read more »

Read more City Walk Lights Up with Festive Cheer for DSF’s 30th Anniversary